On my Instagram feed, I got an add for an online program called Book fo the Month, advertised as "we pick 5 books, you get for $9.99" and I was really intrigued how they could give 5 books for $9.99 each month. But then I went on their website and discovered they select 5 books and the customer gets to pick one to get shipped to them. I was annoyed at this false advertisement.
This website is attempting to make "books cool again", as advertised on their website. Then they go kidding, books were always cool. It is a cute idea for a subscription program, but in my opinion, their marketing and design team are doing a poor job. Additionally, they make it seem like you're saving money because it is only $9.99, but that is only for the first month. After that, the books are $14.99 a month, which is nowhere near as enticing.
Another issue I have with this is the very limited books that are available. It seems like there are only 5 for the whole subscription, which is a problem. I don't think it really encourages reading because it is very specifically catered to young adult, female readers. I think they should add surveys about the reader, so they have a more personalized reading experience. I like the 5 options, but when none of them are interesting, it seems pointless to subscribe to this. It also seems like it is more of an exclusivity type of thing, because they brag about early releases, so reader have access to books before the rest of the public by using this subscription.
In concept, a book subscription would be really cool, and I would honestly be interested in participating. But this one just really isn't it.
One more thing to mention is for the February book picks, American Dirt was one of them.
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